Article by Charles Williams and John Carnegie.
Today’s economy has boardrooms scrambling to create new strategies to cope with revenue pressures.
The swiftness of this downturn has caught many companies flat-footed – they typically have a growth
plan, but not a survival plan. Management reacts by reducing costs to conserve cash. But ramping back on
production, supply, and sales is a time-consuming process, and the need to respond is often immediate.
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